about me

My passion for UX design began in high school, where I studied behavioral science and developed a keen interest in understanding how people act in various situations. Observing and analyzing human behavior became a natural hobby for me—I'm fascinated by how we interact with our surroundings and the subtle cues that shape our decisions.

After high school, I moved to Lund University, unsure of my exact career path but determined to explore. I believed that the journey itself would guide me toward my passion. While studying Media and Communication Studies, I gained valuable insights into navigating complex media landscapes and even discovered how something as simple as a Toblerone could influence politics.

It was during this time that I started diving deeper into UX design, realizing it was the perfect intersection of my interests in both research and design. The idea of creating user-centered solutions that are both functional and intuitive felt like the ideal fit for me.

Now, with two years of experience as a UX designer, I’ve had the privilege of working across diverse industries, including government authorities, the automotive sector, and digital solutions such as CRM systems. Each project presents its own unique challenges, requiring me to adapt and fine-tune my UX process.